17: Pricing Research Tools You Must Know with Bryan Orme

In this episode, Sawtooth CEO Bryan Orme explains three of the most widely used approaches in pricing research and, more importantly, when each one can help you make a better decision.

Bryan shares which tools lead to clearer pricing recommendations, a better read on demand, and more confidence in how buyers make choices in the real world. He also shares a reminder that strong sample quality and data cleaning may matter just as much as method choice.

It’s a thoughtful listen to sharpen judgment, strengthen pricing work, and match the research approach to the question in front of you.

Watch the full webinar and download Bryan's slides here.