8: Leveraging ChatGPT as a Research Data Co-pilot: A Deep Dive with Ray Pointer

In this insightful episode, Ray Pointer, founder of NewMR, explores using ChatGPT as a co-pilot for research data analysis.

Ray covers study design, qualitative and quantitative analyses, data cleaning, driver analysis, and the use of ChatGPT for generating scripts and visualizations.

Ray also highlights the benefits and limitations of ChatGPT, emphasizing its role as a starting point and second pair of eyes for research projects.

Listen in to learn how AI can enhance your research and insights efforts.

00:00 Introduction and Disclaimer

00:39 Meet the Expert: Ray Pointer

01:54 Exploring ChatGPT Capabilities

03:28 Designing a B2B Market Research Study

08:55 Cleaning and Preparing Data with ChatGPT

17:32 Using ChatGPT for Quantitative Analysis

24:18 Driver Analysis for Hotel CX Tracking

31:02 Final Thoughts and Q&A